Freelance Content Specialist
With years of experience in digital and transformation projects in the public sector, I now partner directly with clients to elevate brand narratives with artisanal writing, technical precision, and high-end video production. I am dedicated to the pursuit of clarity and the fine craftsmanship of modern digital storytelling.
Work Experience
2026 - PRESENT | National Care Pathways | health new zealand
Programme Specialist
I drive organisational success by developing clear processes, newsletters, and comprehensive guidelines. My work streamlines complex healthcare workflows to empower teams.
2023- 2026 | acc aep programme | health new zealand
Project Specialist
Created clear, step‑by‑step process content and training materials that turned complex project tools and workflows into easy‑to‑follow guides. Wrote manuals, video scripts and learning resources, and used survey insights to refine content so teams could work more confidently and consistently.
2022 - 2023 | Learning and design team | health new zealand
User Experience | Knowledge Base Lead
Led the end‑to‑end redesign of an organisation‑wide HR Knowledge Base, improving content, structure and navigation to lift engagement by 25%. Wrote and reworked knowledge articles and user guides in clear, plain language, set editorial and style standards, and built dashboards to track content performance. Combined user research, feedback and training to help HR teams adopt new publishing practices and manage knowledge proactively.
2017 - 2022 | people and culture | health new zealand
Project Specialist
Created and led content for digital tools that turned complex health processes into clear, easy‑to‑use resources. Wrote step‑by‑step guides, video scripts and training materials, and built dashboards and knowledge resources that made information faster to find and simpler to act on.
Professional Skills
Content Strategy
- Shaping brand stories through strategic content architecture, audience profiling, and precision messaging.
Copywriting
- Applying editorial minimalism, creating technical documentation, UX writing, and building brand voice guidelines.
Production
- Artisanal Video Editing, Visual Storytelling, Post-Production Polish, Creative Direction
Education & Certifications
BSc Business Administration
University of Nueva Caceres, Philippines
UX Foundation: Style Guides and Design
Figma for UX Design
Foundations for UX Design
